Glenn Beck addresses this issue of political corruption at the "right" time. His message was delivered after Senate decided on it's vote. By showing multiple,recent examples of how corruption is taking place in Washington, he is able to make a very convincing argument, especially through his use of kairos by delivering his message at the "right" time.
The second part of Kairos includes addressing an issue to the "right" people. Glenn Beck calls to the citizens of the United States of America. He urges them to take the necessary steps to remove those who cause corruption and replace them with "56 brave, good, decent human beings." (par. 5) He speaks to those who are in the sound of his voice, those who are probably interested in current issues and his thoughts. This is a prime group that will mostly like heed his words. Again, by using kairos, Beck is able to have an even stronger argument by exercising more than one aspect of kairos.
Lastly, kairos includes making an argument in the "right circumstance." According to the life cycle of a rhetorical situation, the debate for the proposed amendment is in the disintegration phase because "the process of change becomes practically irreversible. Decisions have been made and put into action. Many groups have moved on to other issues." (W & R, p. 47, par. 4) However, the issue Glenn Beck brings up (that there is corruption in our government) is at the deterioration stage. "The prime moment for influencing the opinion of decision makers has passed, and a solution may be in the early stages of implementation. Positions on the issues are well established." (W & R, p. 47, par. 3) One can argue that most people already have made an opinion on corruption. Additionally, Beck presents this issue after President Obama took office. He then takes advantage of this issue being in the deterioration stage since many of his listeners, who are mostly conservative, did not support Obama's candidacy. This then opens an opportunity for listeners to take charge and try to create this change in democracy that Beck and others want to see. Once more Beck tactfully uses kairos to make an effective argument, that might just one day help to amend the American government that the citizens are affected by.
Hmmm...the issue of gov't corruption is probably not actually in its origin phase (if it were, that would mean most people haven't heard of it before or haven't made up their minds what they think about it--I think it's safe to say, though, that most Americans are against corruption). So what does Glenn Beck do to make an old issue feel new? Why is he doing that?
ReplyDeleteIn terms of the right people at the right time--what does Beck expect people to do now? Is it something that will be easier now than at other times?
Also--go through this post once just to revise for it's/its confusions.
Look again at my last notes.
ReplyDeleteI'm also curious as to whether Glenn Beck could have made an equally successful appeal to his audience four years ago. He would have been able to find numerous instances of corruption, I'm sure--but would his predominantly conservative audience have been as excited to stand up against corruption?
I think an important part of the kairos of this article has to do with things Beck doesn't directly mention.